Air India has announced a reduction in its domestic flight ticket prices by 8 to 12 percent, signaling a strategic effort to compete more effectively with low-cost carriers like IndiGo and Akasa Air in the Indian domestic aviation market. This move is expected to provide more affordable travel options to passengers and influence the overall pricing dynamics in the sector.
Reasons Behind the Price Cut
The domestic Indian aviation market is currently characterized by intense competition, with multiple airlines vying for a larger share of travelers. Air India’s price reduction aims to:
- Attract more passengers amid stiff rivalry
- Regain lost market share
- Increase passenger bookings through competitive pricing
Industry Context
Industry experts regard Air India’s pricing strategy as a direct response to the rapid growth of low-cost carriers, which have successfully captured a substantial portion of domestic travelers. To remain relevant and profitable, airlines must frequently adjust their pricing models in this dynamic environment.
What This Means for Travelers
Passengers seeking budget-friendly travel options now have the chance to consider Air India’s flights on major domestic routes. The airline has assured that despite the lower fares, service quality will be maintained to provide a satisfying travel experience.
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