This user tagged Anand Mahindra, openly expressing dissatisfaction with the company’s designs and customer service. Rather than ignoring the critique, Mahindra himself handled it graciously by thanking the user for the criticism and assured the public of some company change better. He maintained humility in tone and pledged to welcome all suggestions.
The enthusiasm with which Mahindra replies to both praise and criticism confirms active engagement on social media, often shifting negative impressions into opportunities for raising the organization’s image while at the same time demonstrating openness and dedication toward customers. His reply quickly caught fire, with users praising him for his transparency and willingness to accept criticism constructively.
This was not the first time Anand Mahindra has chosen to use social media to connect to customers and fans little while back, he turned a young boy’s humorous inquiry about wishing to buy a Mahindra Thar for ₹700 into a social media mini-sensation.
While some joined in the debate over the design and service issues raised, others took the opportunity to share their good experiences with Mahindra vehicles, turning the stage into an all-encompassing discussion centered on the past and challenges of the company.
